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Amazon deal hits home

Comments on social media suggest that some Sky subscribers were not happy to find that Amazon had secured the exclusive rights to the Boxing Day Premier League round of fixtures on the 26th and 27th December, including Liverpool's demolition of Leicester City and the exciting fixture between Wolves and Manchester City which brought the title race to an end. Subscribers thought that the chance to watch Brentford or Hearts was meagre fare in comparison.

It was great news for me as I live in a conservation area and am not allowed to have a satellite dish, so I was able to watch live Premier League matches for the first time.

One suspects that one 'ain't seen nothing yet' from Amazon as a challenger to BT and Sky. As a company Amazon likes to have a big stake in every area of world commerce, and nothing is more global than football.

With Manchester City giving up on the title race, one wonders if Liverpool's procession to the trophy will diminish the interest of the Premier League for neutral viewers.

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