Sunderland for sale after fan campaign

In an example of a successful fan social media campaign centred on the tag #DonaldOut, Sunderland owner Donald Stewart is actively seeking a buyer for the faltering club with a 'heavy heart':

Just how many buyers there are out there at the moment with a number of clubs potentially available is a moot point. The Chinese are no longer big investors so much depends on the Gulf States and the US. Saudi Arabia may, however, be willing to make a move as it seeks to burnish its image.

Sunderland are currently 13th in League One, one point ahead of mighty Burton Albion. One can understand the frustration of fans, but it is not always easy for substantial clubs to get out of the third tier.

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The Political Economy of Football V2

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