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Everton secure £200m naming rights deal

Everton have secured a £200m naming rights deal for their new stadium at Bramley-Moore Dock with Russian billionaire Alisher Usmanov. The ten year deal would see the stadium branded with the name of his holding company, USM. He already has a naming rights deal on the training ground: Naming rights deal

Everton are fortunate as clubs have not found it easy recently to secure naming rights deals for new stadiums as has been the case for Tottenham Hotspur and West Ham United.

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