Unfortunately I can't insert commentary beneath the turnover table I published for Liverpool by year, but the message is clear enough. Turnover is now three times the 2011/12 level. Growth has been particularly marked since 2015-16 - 76 per cent.
Jurgen Klopp's genius is rightly praised, but one must not forget what a good job Fenway Sports Group have done. The main elements of their strategy have been:
- Improving football performance through a positive playing style and investment in young players
- Improving the fan experience and the relationship with the club (match day income has doubled since 2011/12)
- Leveraging the club's global following to deliver revenue growth (commercial income from sponsorship has trebled since 2011/12)
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