Skip to main content

Is the football TV bonanza over?

Doom and gloom merchants are out in force forecasting the end of football finance as we know it.  All sorts of claims are being made and most of them are highly speculative.

The latest to jump on the bandwagon is entrepreneur is Marcus Luer, CEO of Total Sports Asia, Asia's leading sports marketing agency.   Perhaps he hopes he can whip up some business?

Luer told Kasper Kronenberg of offthepitch.com 'Football clubs all over the world should realise the bonanza is over.  The prodigious broadcasting deals, spearheaded by the Premier League, won't happen again.  And it is not because of Covid-19.  The pandemic simply fast-tracked the inevitable, which was already very clear to anyone paying attention: the pay TV model is dead.'

Surprising, then, that the Bundesliga has just secured a deal above pessimistic forecasts with only a small financial hit.

Still, Luer may have a point, although the pay TV model was never alive for me as the local council bans Sky dishes.  Luer argues 'People simply don't want to pay for 100+ channels anymore, and the younger generation is used not to pay for anything at all.'

Luer says that clubs should not look to Amazon as a saviour: 'The rights holders need Amazon more than the other way round.'

In the long run, he may be right.  But, in the long run, as Keynes reminded us, we are all dead.
Labels:

Comments

Post a Comment

Popular posts from this blog

Fulham requires big funding from owner

After lengthy delays, Fulham’s shiny, new Riverside Stand has finally opened, creating “a unique Thameside destination with first class facilities for supporters and partners on match days, as well as for the wider community year-round”. This ambitious project has increased Craven Cottage’s capacity by around 4,000 to 29,600, while it has also taken advantage of the club’s fantastic location and wealthy catchment area by including two Michelin star restaurants, a rooftop swimming pool, corporate hospitality and event space, all benefiting from views of the Thames. Chief executive Alistair Mackintosh observed, “Fulham is the sort of club that can have a business class or first class and have fans that turn left on a plane.” Indeed, there is also an exclusive members club – with a football season ticket as an optional extra. It’s fair to say that “the times they are a-changing”, as this is a long way from the traditional pie and a pint. However, in a world where clubs face the tw...
Post a Comment
Read more

Threat of financial calamity removed from Baggies

West Bromwich Albion had effectively been in decline ever since the club was sold to a Chinese consortium in August 2016, paying a figure north of £200m to buy former owner Jeremy Peace’s stake. Controlling shareholder Guochuan Lai’s ownership was fairly disastrous for the club, but his unloved tenure finally came to an end after Bilkul Football WBA, a company ultimately owned by Florida-based entrepreneur Shilen Patel and his father Dr Kiran Patel, acquired an 87.8% shareholding in West Bromwich Albion Group Limited, the parent company of West Bromwich Albion Football Club. This change in ownership was urgently required, due to the numerous financial problems facing West Brom, including growing high-interest debt and serious cash flow concerns, following years of no investment from the former owner. Indeed, West Brom’s auditors had already rung the alarm bell in the 2021/22 accounts when they cast doubt on the club’s ability to continue as a going concern without making player s...
1 comment
Read more

It's no deal say Spurs insiders over Taiwanese takeover

Senior figures at Tottenham Hotspur insisted on Friday that they had not been informed of any deal to sell Daniel Levy’s stake in the club. A business group, Eight Sports Capital — which is said to include a billionaire Taiwanese financier — claimed that it had an agreement in place to buy a 24.99 per cent stake in ENIC, the club’s majority owners, from Levy, who owns 29.88 per cent. The Times has been told Ng Wing Fai and Brooklyn Earick form part of the group, having both been linked previously to potential takeovers of the Premier League club. The Taiwanese businessman, Richard Tsai, is also said to be part of the consortium. He is reportedly worth £7 billion.  Last year Earick, the former DJ and tech entrepreneur, was part of an attempted £4.5 billion takeover, which was “unequivocally rejected” by Spurs.  An ENIC spokesperson said: “We can confirm that neither ENIC nor THFC are aware of any sale by Daniel Levy’s Family Trust of its minority stake in ENIC, THFC’...
Post a Comment
Read more