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What is the modern fan like?

The European Clubs Association has produced a comprehensive report on modern football fans and how they 'consume' the game based on 14,000 responses: https://www.soccerex.com/insight/articles/2020/the-changing-face-of-football-fandom-highlighted-by-eca-report

Fans are classified into six groups based on their characteristics ranging from the small minority of football fanatics to the 27 per cent of 'followers'. 

The report highlights how younger fans are markedly different consumers compared to their older peers. They watch football differently, often follow more than one club, are attracted by a club’s playing style and expect clubs to reflect their own values – as well as being less likely to be fans at all.

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