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Sevilla aim for global strategy

Many clubs aspire to grow their 'brand' internationally and Sevilla FC is the latest club to try and do this.  The Andualsian La Liga club hopes to maximise revenues off the pitch to compete more effectively on it.  Making effective use of new technology is at the heart of the strategy.

Chief executive José Maria Cruz has reaffirmed 'growth in all aspects' plans he first outlined on television earlier this year: https://www.sevillafc.es/en/actual/news/jose-maria-cruz-we-want-to-be-even-bigger

The club has an excellent record in various versions of what is now the Europa League which it has won six times, but aspires to win the Champions League.

They want to build a new data analysis department and intend to use artificial intelligence and other technologies to find new insights.

Selling players for profit is an important part of the plan to grow club revenues about €100 million to €300 million within four years.  However, all leading European clubs are making that a core part of their strategy.

To boost their brand and partnerships internationally, Sevilla have an agreement with an Indian club and are interested in investing in US soccer.

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