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American investment set to continue

The pattern of new American owners entering European football set over the past few years is set to continue, despite the dramatic collapse of European Super League just days after its announcement. American investors do still see great value in European football clubs, and they have not been scared by the events of the past week.

Both institutional investors and private individuals from the US would still be very keen to purchase clubs in Europe. The Super League meltdown could be seen as a stabilizing factor in the industry.

Revenues might even take a jump if fans feel empowered to protect the structure of leagues and competitions they like.

European sports teams are extremely cheap compared to US franchises – but one source points out that the financial problems in European clubs are massive.

Super League failure may see new type of US investors enter the industry as certain clubs may seek new owners.

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