Dutch clubs do well on commercial income

An Off The Pitch analysis highlights how Dutch clubs outperform much bigger European clubs on commercial income.

Feyenoord's commercial income is greater than that of many clubs like Sevilla, AS Roma and Southampton, all playing in leagues with more exposure than the Dutch.

Lower income from TV deals forces clubs to focus on other, more controllable revenue streams, explains Feyenoord's commercial director.

An extensive KPI-model along with database utilisation are the focal points of their strategy.

More than 50 per cent of Feyenoord's turnover stems from commercial revenue while the figure is less than one fifth for many other clubs.

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