Preston drop betting sponsors

Preston North End have ended their sponsorship agreement with betting company 32 Red: https://insidersport.com/2021/05/18/preston-north-end-concludes-32red-sponsorship-agreement/

Football finance guru Kieran Maguire commented that they jumped before they were pushed. The club said that finding good sponsors is not easy, but many fans had misgivings about the relationship with a betting company.

Many lower league clubs have betting sponsors and losing them would be a financial blow, but prohibition is likely to happen sooner or later.

I devote a whole chapter of my book Political Football, to be published by Agenda next week, to the relationship between football and betting.

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The Political Economy of Football V2

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