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Norwich drop controversial sponsorship

Norwich City has cancelled its controversial sponsorship deal with Asian gambling firm BK8 after an outcry from fans, admitting that it made an error of judgment: https://www.bbc.co.uk/sport/football/57424206

Norwich is generally one of the better run clubs in football and I was surprised by this decision.  Some of the underlying pressures are indicated in the club's statement: 'As a self-financed club there is always a fine balance between generating the revenue levels required to help maintain that model, whilst working within our vision and values.'

A broader question is how much longer clubs will be allowed to accept betting sponsorships.   I devote a chapter of my new book Political Football to the relationship between football and gambling:https://www.agendapub.com/books/124/political-football

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