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Big loss forecast at Juventus

Juventus are facing a whopping €185 million loss in 2020/21 forecasts offthepitch.com as the pandemic has thrashed the Italian giant’s finances.  That is a record financial loss in the club's history as the worst result so far was €95 million in 2010/11.

Juventus have faced a tough season both on and off the pitch. Sporting performance offered the club no helping hand in balancing the massive negative effect of Covid-19 - which obviously hit matchday income, but more importantly also trashed the transfer market on which Juventus' finances are heavily dependent.

A simulation of the financial year without Covid-19 impact reveals that Juventus would have made a massive loss anyway.

President Andrea Agnelli said the European Super League was a desperate cry for help in a system which led the industry into insolvency. Without the Super League, it looks as if the club need to rethink their business model.

The appointment of Massimiliano Allegri as well as the revision of the organisational model and senior management could be seen as the club aiming for a more financial sustainable future. 

The club is planning to raise €400m to increase their capital after total pandemic losses were calculated at €320m: https://www.channelnewsasia.com/news/sport/football-juventus-plans-us-474-million-cash-call-to-weather-15127668

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