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Scotland's poor TV deal hits club revenue

From his fastness in Zurich, the authoritative Swiss Ramble has been reviewing the 2019/20 accounts of Scottish Premiership clubs.

Most Scottish Premiership clubs aim for break-even with five making small profits, led by Hearts £0.5m and Motherwell £0.3m. Rangers’ £17.5m post-tax loss is the big outlier, especially compared to Celtic’s£0.4m deficit, largely due to their recent investment in the squad.

Celtic had the highest revenue with £70m, though the gap to Rangers £59m has narrowed. Both Glasgow clubs earn at least four times as much as other Scottish clubs with closest challengers being Aberdeen £14m, Hearts £12m, Hibernian £9m and Kilmarnock £5m.

However, it is worth noting that Celtic were boosted by £24m profit from player sales, largely due to Kieran Tierney’s move to Arsenal, which was significantly higher than other Scottish clubs. The next highest were Kilmarnock £1.2m, Motherwell £1.0m.

The Old Firm had by far the largest operating losses (i.e. excluding player sales and interest) with Celtic being highest at £24.5m then Rangers £15.9m. Next highest was Hibernian with just £1.4m. Hearts was the only club with an operating profit, thanks to £3.7m donations.

Revenue for most Scottish clubs fell in 2019/20, partly due to the impact of COVID-19, but Rangers increased by £6m (11%), due to reaching Europa League last 16. In contrast, Celtic’s revenue dropped £13m (16%) with match day and commercial heavily affected by the pandemic.

Poor TV deal

The Scottish Premiership TV deal is very low, so Celtic only received £3.4m for winning the title in 2020. To put this into perspective, Premier League winners got £152m, while last place was worth £97m. Even a Championship club (no parachute payments) got twice as much £7m.

There is a new five-year Scottish TV deal with Sky Sports worth £30m (€34m) a year from 2020/21 (up from £25m), but this is not going to move the needle by much. It’s still much lower than Poland Ekstraklasa €58m and Belgium Jupiter League €83m, let alone Premier League €3.6 bn.

Reaching the Champions League group stage can make a big difference to Scottish clubs, e.g. the last time Celtic managed this in 2018 they received £30m TV money. On top of that, a club would have higher gate receipts and an uplift from performance bonuses in commercial deals.

Wage bills and debt

Celtic had the highest wage bill with £54m, ahead of Rangers £43m, though the gap has narrowed to £11m from £35m in 2018. There remains an abyss between the Old Firm and the other Scottish clubs, i.e. the next highest are Aberdeen £10m, Hearts £9m and Hibernian £7m.    Most Scottish clubs have reasonable wages to turnover ratios, just above UEFA’s recommended upper limit of 70%, but that’s not too bad in a COVID-impacted season.

Scottish clubs do not often pay big money to sign players. In fact, Celtic’s gross transfer spend of £20.7m in 2019/20 was easily more than the rest of the Scottish Premiership combined with the next highest being Rangers £11.0m, followed by Aberdeen £1.3m and Hearts £0.4m.

Rangers’ £19.3m gross debt is more than all the other Scottish Premiership clubs combined (£15.7m) with the next highest being Hearts £5.7m, Celtic £5.4m and Aberdeen £1.3m. These numbers are significantly lower than most English clubs.


Comments

  1. This is on e thing they can't blame on top supported teams in spl who I think could start there on channel say season book for live tv they have carried the spl but finance due to covid they have to seek there own income from tv

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