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Cryptos offer new sponsorship deals for clubs

Chelsea have signed a three year deal with Parimatch Tech that provides technical and marketing solutions for the betting industry as well as its own brand: https://www.sportindustry.biz/news/chelsea-announces-parimatch-official-partner

However, the days of betting deals for football clubs may be coming to an end.   However, as crypto currencies seek a higher and more respectable profile, they offer an alternative source of sponsorship.  Pirelli have been Inter Milan's shirt sponsors for more than a quarter of a century, but the shirts will now advertise the crypto exchange Socios.com

Among the clubs to partner, not necessarily with shirt sponsorships, with Socios are Arsenal and Manchester City in England; AC Milan and Juventus in Italy; and Barcelona in Spain.

Clubs can sell digital tokens to fans which can also be used for promotions and other rewards.  Fans must use Socios's own digital currency Chiliz and like other crypto currencies it can be volatile.  Regulators are stepping up scrutiny of crypto.

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