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All Premier League matches on

Premier League matches are to go ahead with no special Covid break: https://www.bbc.co.uk/sport/football/59732905 

I have just done an interview for Sky on this.  A short break in matches - 28th to 30th December had been mentioned - would have little impact either on future postponements or revenues.   The underlying problem is that quite a lot of footballers have not been vaccinated making repeated Covid-19 outbreaks likely.

The 28th-30th December dates would have been awkward for Amazon who are showing those games.  Amazon has paid £30 million a season to exclusively show two rounds of Premier League matches.

Even on Sunday afternoon, Amazon had adverts running on Sky Sports promoting their own upcoming live Premier League action, in which they pledged to deliver 10 games featuring all 20 teams and urging supporters to sign up.

The slot is particularly important as a strategy to Amazon as a delivery service, as it runs around the festive-season shopping period which is so integral to the company’s overall business.

In many ways the financial implications are more serious for the EFL where match day revenues are more important, especially Boxing Day matches.  Some postponements have already been announced.


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