Skip to main content

Brentford spending money smartly

Football finance guru Kieran Maguire reviews Brentford's 2020/21 accounts published as club promoted to Premier League.  Key numbers:  Income £15m (up 10%) Wages £41m (up 60% & incliding £12m promotion bonus).  Wages £270 for every £100 of income loss pre player sales of £53m Player sale profits £44m. Pre tax loss £8m, easily within FFP limits.

Matchday income down 95% to £0.2m due to Covid, otherwise would have been a record sum due to new splendid stadium.

Broadcast income up 47% to £10.7m due to iFollow passes. Expect to add another zero to the total for 2021/22.  Commercial income was up 26% to £4.5m but again expect a big rise in first PL season 2021/22.

Brentford wage bill hits £41m, of which £12m was promotion to PL bonuses. Wages were £270 for every £100 of income, which is an EFL record, but ignores Brentford's amazing player development model.  Brentford continue to buy, develop and sell.

As a result losses before player sales over £1m a week, and have totalled £197m since 2013. However Brentford's data driven recruitment model has generated £141m of player profits during the same nine seasons so well within FFP.

Since Brentford were promoted to the Championship in 2014 they have spent £95m on players and generated sales of £151m, shows that spending it smartly makes more sense than just spending it.

Maguire notes: 'Despite Covid meaning no gate receipts and also not having benefit of parachute payments, Brentford had the lowest losses of any club promoted in the last five seasons.'


Labels:

Comments

Post a Comment

Popular posts from this blog

Wolves get raw deal from FFP

  I used to see a lifelong Wolves fan for lunch once a month.   He was approaching ninety, but still went to games.   Sadly he passed away the other week. As football finance guru Kieran Maguire has noted, Wolves continue to be constrained by financial fair play rules.  Radio 4 this morning described them as this year's 'crisis club' and the pessimists have certainly been piling in. Martin Samuel wrote sympathetically in the Sunday Times yesterday, saying that the Premier League drives talent away with regulatory red tape: 'Why could Al-Hilal sign Neves? Because Wolves needed the money. And why did Wolves need the money? Because the club had to comply with an artificial construct known as financial fair play. So Wolves are going skint, yes? No. There is no suggestion that Wolves are in financial trouble, only that they are failing to meet the rigours of FFP. Wolves’ owners appear to have the money to run the club, and invest in the club, and in fact came up with a pow
Post a Comment
Read more

Gold standard ground boosts Tottenham's income

The gold standard in European football grounds is the Tottenham Hotspur stadium in north London, a £1bn construction project completed in 2019. Its impact on the club’s finances has become increasingly clear as the effects of the pandemic have faded. Previously, the average fan would spend less than £2 inside the ground on a typical match day, but now that figure is about £16, thanks to new facilities including the longest bar in Europe and an on-site microbrewery. Capacity has gone up from 36,000 at the club’s previous home of White Hart Lane to 62,000.  The new stadium — built on land adjacent to White Hart Lane — has opened the door to a broad range of other events that have helped to push commercial income up from €117mn in 2018 to €215mn in 2022. Last year, Tottenham hosted US singer Beyoncé for five nights on her global Renaissance tour, two NFL matches, as well as rugby games and heavyweight boxing bouts.  Money brought in from football has gone up too. Match day income is
Post a Comment
Read more

Charlton takeover approved

The long awaited takeover of Charlton Athletic by SE7 Partners from Thomas Sandgaard has been approved:  https://londonnewsonline.co.uk/se7-partners-obtain-efl-approval-for-charlton-athletic-takeover/ Charlton have had unhappy experiences with owners for over a decade, so how this works out will remain to be seen.  There is certainly potential there, but will it be realised? This interview with Charlie Methven gives detail not available elsewhere:  https://thecharltondossier.com/charlie-methven-on-the-record/
Post a Comment
Read more