Burnley are in a more perilous position than they were when ALK arrived last season. They sit in the relegation zone with just 11 points from 17 matches. After the same number of matches last season, they had 16 points and were four points clear of the bottom three.
Concerns remain about the structure of the takeover deal
with its reliance on a loan and how relegation would affect the club
financially. Broadcast payments make up 84.7 per cent of Burnley’s revenue.
That will significantly decrease if they drop down a division although they
will be supported by parachute payments. Pace has remained clear throughout
that the new owners have a plan in place should the worst happen.
Commercial development and the process of professionalising
the women’s team have begun with another new shirt sponsor, to follow the
one-year deal signed with Spreadex Sport last summer, towards the top of the
agenda.
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