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The Spotify Camp Nou

At one time Barcelona set their face against most forms of commercial sponsorship, even displaying the Unicef logo on their shirts.   However, their financial problems have changed everything.

Barcelona did not adopt the common practice of having a sponsor’s logo for revenue gain until the season of 2006/07 where Barca and the UNICEF, a Non-Profit Organizations of the UN signed a historic deal under the presidency of Joan Laporta. For the longest time, Barcelona has alleged itself as “Mes Que un club” (more than a club). UNICEF branding was the pinnacle of this ideology. 

Now a four year deal signed with streaming service Spotify worth £250m will result in their iconic stadium being named the 'Spotfy Nou Camp'.   Spotify's name will appear on the shirts of the men's and women's teams and on training shirts for three years.

Spotify founder Daniel Elk tried to bid for Arsenal last year, but the Swede was told the club was not for sale by 'Silent' Stan Kroenke.

You can read some background about Barca's finances here: https://www.bavarianfootballworks.com/2022/3/15/22978816/barcelona-bayern-munich-new-transfers-demir-haaland-umtiti-messi-torres-aguero-lewandowski-sule-sane

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