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Energy price hike hits football

As businesses football clubs do not benefit from a price cap but I was quite surprised to read that Hull City's energy bill could rise by £1m over the next twelve months: https://www.hulldailymail.co.uk/sport/football/football-news/astonishing-figure-hull-city-pay-6902667

I suppose some of the greatest costs are on match days for floodlighting and ground lighting, but there are also training ground costs.   Some clubs might have scope for installing renewable sources such as solar panels or even wind generators.   It looks as if its going to be easier to install onshore wind.

Hull have said this could affect ticket prices but with inflation outpacing wages clubs have to be very careful about what they charge.   My hunch would be that for the top clubs demand is relatively price inelastic, i.e., not greatly affected in aggregate by movements in price.  Indeed, many of them have waiting lists for season tickets.   They also benefit from football tourism.

Lower league and non-league clubs might find that they provide a form of discretionary leisure expenditure that will have to be cut back.   Anecdotal evidence suggests that families are cutting back on takeaways.   Going to away games might suffer first, although they attract the most dedicated fans.

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