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£106m Champions League boost for Liverpool

Working from his Zurich base, the tireless and authoritative Swiss Ramble has been estimating the financial value to Liverpool of winning the Champions League.

His model suggests that Liverpool have already earned around £102m (€117.6m) for reaching the Champions League final. This comprises participation fee €15.6m, prize money €66.3, UEFA coefficient €22.7m and TV pool €17.1m less COVID rebate €4.1m.

However, their Champions League earnings this year are restricted by their third place finish in last season's Premier League, which means they only receive 20% of the first half of the TV pool.

Champions League money is also deflated by their low UEFA coefficient (relative to other English clubs). It is based on performance in UEFA tournaments over last 10 years, so adversely impacted by not qualifying for Europe in three years.    It will improve as early years drop off.

If they win the Champions League, they would receive an additional £4m (€4.5m), which is the difference between winners prize money of €20m and runners-up €15.5m. That would take their total prize money to £106m.

Winning the Champions League would also mean that Liverpool qualified for the UEFA Super Cup, which is worth £3.9m (€4.5m) to the winners and £3.0m (€3.5m) to the runners-up. If Liverpool won this cup too, their earnings would increase to £110m.  They would also qualify for the FIFA Club World Cup, though timing, format and location are still up in the air with the World Cup in Qatar taking place in November/December. Assuming that the winners would still receive £4m ($5m), that would take Liverpool's prize money to £114m.

In addition, commercial deals are likely to include additional bonus payments if the club wins the Champions League, though it's difficult to estimate how much these would be worth. On the other hand, victory would mean higher bonus payments to the players and other staff.


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