Chelsea seal cryptocurrency sponsorship

Chelsea are the latest club to strike a deal with a cryptocurrency platform to improve their revenues. From next season WhaleFin, a platform for trading and lending cryptocurrencies,will be a shirt sleeve sponsor in a £20m deal.

Manchester United agreed a training kit sponsorship with blockchain company Tezos in Febrary. Manchester City have a global partnership with crypto exchange OKX. The global reach of Premier League clubs makes them attractive partners for cryptocurrency firms.

Commercial revenue is of particular importance to Chelsea because of Stamford Bridge's relatively limited capacity.

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The Political Economy of Football V2

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