Real Madrid has struck a €360m deal with investment group Sixth Street and US entertainment group Legends to develop concerts and other events at its Bernabéu stadium. Real Madrid is in the process of installing a retractable roof and pitch in its 81,000 capacity stadium.
The Bernabéu lags behind major US stadiums for the amount that fans spend per visit. Legends will work to enhance its VIP hospitality and the club museum.
As part of a 20 year deal a new company will be set up to manage the stadium. Proceeds from the new business will split 70 per cent to Real Madrid and the rest to Sixth Street which has a majority stake in Legends.
Real Madrid weathered the pandemic better than many other European clubs, posting combined net profit of €1.2 million across the 2019/20 and 2020/21 seasons.
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