Chelsea have spent the most in the transfer window and the most of any club in a single window. This was in the context of a record Premier League spend of over £1.9bn, far more than the other leading European leagues.
The new owners think that the club and the league it plays in are yet to reach their true economic potential. They consider that the global fan base for football, and for Chelsea in particular, is untapped enough to yield even bigger revenues.
The owners see scope to generate more revenue from selling the rights to screen live matches to broadcasters. The Premier League expects its broadcast deals to generate more than £10bn in the next three seasons.
Some analysts think that Chelsea and other top clubs could be worth over $10bn in five years.
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