Europa League winners, Eintracht Frankfurt, earned the most with €38m, while another German club, Bayer Leverkusen, secured third place with €22m. The two English clubs also did well with semi-finalists West Ham in second place with €32m, while Leicester City were sixth highest with €18m.
Interestingly, losing finalists Rangers only earned the
fourth highest revenue of €21m, even though they received the second highest
prize money. This was because their TV pool was very low.
The TV pool is a major differentiator in earnings in the
Europa League, while the UEFA coefficient plays a much smaller part, especially
compared to the Champions League.
West Ham earned an impressive €32.1m for reaching the Europa
League semi-finals, including the highest TV pool payment in the competition of
€17.4m plus €1.1m for winning their group.
Leicester City only received €17.8m after finishing third in
their group, but this was boosted by another €6.5m after dropping down to the
Europa Conference, where they reached the semi-finals.
Rangers earned €20.7m for reaching the Europa League final,
but they will probably feel a little hard done by, as this included relatively
low figures for the TV pool €2.8m and UEFA coefficient €0.9m. Their €13.3m
prize money was a better reflection of their displays on the pitch, only behind
winners Eintracht Frankfurt.
Celtic received €10.3m, even though they only finished third
in their group. Based on their better record in Europe, their UEFA coefficient
payment of €3.4m was nearly four times as much as their Glaswegian rivals. In
addition, they got €0.4m after dropping down to the Europa Conference.
Even though revenue in the Europa League is significantly
lower than the far more lucrative Champions League, clubs can still earn good money,
especially if they progress to the later stages of the competition and if they
are lucky enough to be from a country with a good TV deal.
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