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What is the future for Norwich?

In last weekend's Financial Times Delia Smith did one of the Pink Un's long interviews over a meal at Carrow Road.  I can't say it revealed very much, but her tone seemed valedictory which is not surprising at the age of 82.   No 'let's be 'aving you'.

I'm not a Norwich supporter, but it is one of the clubs I like.  

Norwich have a sustainable business model, which is admirable in many respects but has made it hard for them to compete in the Premier League. They have been a “yo-yo club” for a long time, but this status is under threat after the club missed out on the Championship play-offs last season.

The club maintains a family ethos and feels firmly rooted in Norfolk.

One Norwich owner is a genuine UK household name and stands out as being a rare female in the boardroom. Delia Smith, 80, is a TV chef who has released a range of bestselling cookbooks and has been a majority shareholder with her husband Michael Wynn-Jones, a writer and publisher, since the early 2000s.

The couple’s net worth is low even by Championship standards, but they have run the club shrewdly over the years.

Last year, a minority stake in the club was sold to Mark Attanasio, the principal owner of Major League Baseball’s Milwaukee Brewers.   Will he step up to the plate?


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