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Roller coaster ride for Wednesday

Sheffield Wednesday’s 2021/22 accounts cover a season when they finished 4th in League One, losing to Sunderland in the play-off semi-final. They had been relegated from the Championship the previous season, due to receiving a 6-point deduction for breaching the EFL’s Profitability and Sustainability Rules.

Despite relegation, Wednesday’s pre-tax loss significantly decreased from £25.8m to £7.3m, as revenue rose £4.7m (40%) from £11.6m to £16.4m and profit from player sales increased from £0.6m to £1.0m.

However, the largest improvement was due to operating expenses being cut £14.2m (37%) from £37.9m to £23.7m.

Despite the impressive reduction in Wednesday’s loss, their £7.3m was still one of the highest in League One, only surpassed by Ipswich Town £12.6m, Wigan Athletic £7.7m and Charlton Athletic £7.4m.

Wednesday’s profit from player sales increased from £0.6m to £1.0m, as most departures were on free transfers. As might be expected, player trading does not generate huge gains at this level, so this was actually the 8th highest in League One, though a fair way below MK Dons £5.5m and Charlton Athletic £3.3m.

£94m losses in six years

Wednesday have consistently lost money, only reporting a profit once in the last decade, and that was purely thanks to one-offs in 2018/19. In fact, the club has lost £94m in the last six years (£139m excluding exceptional items).  That said, the lower loss in 2021/22 was a step in the right direction and was the club’s smallest deficit for eight years.

Wednesday’s £16.4m revenue was the second highest in League One, only surpassed by Sunderland, though they were almost £10m behind the Black Cats’ £26.1m, with Ipswich Town not far behind at £14.4m. All three clubs were effectively big fish in a small pond.

Wednesday’s £6.8m match day income was the second highest in League One, only behind Sunderland’s £9.5m, but ahead of Ipswich Town £5.7m and Portsmouth £5.3m.

Attendances

Wednesday’s average attendance of 22,469 was down nearly 5,000 (18%) from the recent peak of 27,306 in 2016/17. Crowds have fallen every season since then.    However, Wednesday still had the second highest attendance in League One in 2021/22, only behind Sunderland’s 30,847. Not only was this very impressive for England’s third tier, but was only surpassed by two clubs in the Championship. Furthermore, it was actually more than three clubs in the Premier League.

Wages

Wednesday’s wage bill almost halved, falling by £11.9m from £24.3m to £12.4m, the lowest since 2012/13. This was thanks to the departure of some players on relatively high wages and contractual reductions for those remaining due to relegation clauses.   Despite the decrease, Wednesday’s £12.4m wage bill was still the fourth highest in League One, only below Ipswich Town £16.4m, Sunderland £16.3m and Wigan Athletic £13.0m.

Wednesday’s wages to turnover ratio decreased from 209% to 76%, though the previous season was obviously badly impacted by COVID revenue reductions.   This was the first time that this important ratio had fallen below 100% since Chansiri’s first full season. It was also Wednesday’s lowest for 11 years.

Wednesday only spent £0.3m on new players in 2021/22, though this is not unusual in League One, where most clubs do their “wheeling and dealing” via free transfers and loans.  In fact, all but six clubs spent less than a million that season. The largest outlays by far were Sunderland £5.3m and Ipswich Town £3.4m, followed by Charlton Athletic £1.7m and Wigan Athletic £1.2m.

The taps have been well and truly turned off at Hillsborough with less than £4m spent in the transfer market in the last four years, partly due to a soft transfer embargo imposed by the EFL for a breach of rules.  This is in stark contrast to the somewhat crazy period after Chansiri’s arrival, when the club splashed out £37m in just three years.

Debt

Wednesday’s gross debt increased by £4m from £59m to £63m,almost all of which is owed to Chansiri with “no set repayment or interest terms”. The owner’s debt includes £56.3m owed directly to Chansiri plus £6.5m for which he acts as a guarantor.  The debt would have been much higher if Chansiri had not converted £44m into share capital and the former owner had not waived £21m loans.  Nevertheless, Wednesday’s £63m debt was by far the largest in League One, comfortably ahead of Fleetwood Town £24m, Oxford United £21m and Charlton Athletic £20m.

Benefactor owner

Since Chansiri bought Wednesday from Milan Mandaric in February 2015, he has provided £135m funding. This has been mainly used to cover £87m operating losses, while £19m was spent on players (net), £19m paid off external loans, £5m invested in infrastructure and £2m interest.

So Chansiri has pumped £135m into the club, comprising loans £64m, share capital £26m and £45m payments for the stadium sale (leaving £15m of his total £60m commitment still to be paid). As the Strategic Report stated, Wednesday “remain dependent on the continued financial support from its shareholder.”

It’s been a bit of a rollercoaster ride for Sheffield Wednesday under Chansiri. While the owner has kept the club “in operational existence” (to quote the auditors), he was also responsible for the club’s relegation to League One.  Wednesday have done well to bounce back just two years later, especially after the budget cuts

 

 

 

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