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Another blue chip sponsorship for Liverpool

Liverpool have announced a lucrative partnership with international delivery service UPS.  It’s the third multi-million pound commercial deal the club have struck in as many months following recent agreements with Peloton and Google Pixel.

The three deals are expected to bring in more than £35million over the course of the partnerships.

UPS will become Liverpool’s first official global logistics and shipping partner and they will work together to expand the worldwide distribution of LFC’s retail and e-commerce operations.

Liverpool commercial director Ben Latty said: “We are proud to be announcing this global partnership with UPS. As one of the world’s largest companies, UPS are bringing a wealth of knowledge and expertise to our already successful retail operations. We are looking forward to seeing the impact this will have, and how it will improve fans’ experiences around the world.”

In July, Liverpool agreed a multi-year partnership with Peloton to become the club’s digital fitness partner, while the following month Google Pixel came on board as their official mobile phone partner.

“If you look at our family of partners, there’s a real blue-chip nature to the brands,” Liverpool CEO Billy Hogan told The Athletic last month.

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