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Saints struggle to adjust

Majority stakeholder Sport Republic has an office at Southampton’s training ground, Staplewood.  Despite being relegated from the Premier League last season, the club remain the jewel in its multi-club model, and getting Southampton’s affairs in order is imperative to the broader operation. The owner has two other clubs — Turkish second-tier side Goztepe, purchased in August 2022, and Ligue 2 outfit Valenciennes, acquired in July this year.

Lead investor Dragan Solak, a Serbian telecoms billionaire, took out a £110million ($133.4m by today’s rates) loan to buy Southampton in December 2021. The loan was from Luxembourg-registered company Summer Invest Sarl, which is owned by Solak and is a majority shareholder in his telecom company United Group. This was unrelated to Southampton’s cash flow and the loan was not to be repaid out of club accounts.

Since then, however, Solak has regularly provided Southampton with cash injections, covering “general running costs” and essentially footing the bill for Sport Republic’s overhaul in infrastructure. In April, Solak sunk in a further £15m, taking his additional investment to £63m over seven months.

Seeing little bang for his buck, Solak intended to be more proactive in the decision-making this season after his first full year of owning the club ended in relegation and fallout off the pitch. As The Athletic reported in May, there had been a feeling from observers close to Solak and the United Group that the club had been “burning cash” in their operational costs, most notably in player and managerial recruitment. Solak, however, remains committed and he would continue to invest if financial fair play (FFP) regulations allowed.

Wasted money?

Over the summer, a whole matchday squad’s worth of players departed — either on loan or permanently — including seven of the 15 signings made last summer and in January. Wasted money has been a sore point for some staff since Southampton, as is often the case following relegation, made club-wide cuts and redundancies.  There is an acknowledgement internally Southampton should have replaced outgoings with more players earlier,

Last season’s disastrous Premier League campaign has notably damaged members of the dressing room. As a consequence, adjusting to a different approach has proven difficult for some players — it is partly why, following their first setback against Sunderland in a heavy 5-0 defeat, the squad is yet to bounce back.

The protracted nature of player sales — even Ward-Prowse and Lavia started the season with Southampton — caused consternation among those players who wanted out, complicating Martin’s attempts to drive through his vision.

There is an acceptance that players have been making too many individual mistakes on transition, resulting in Southampton conceding 19 goals from just eight games — the league’s highest.  An expected goal against (xGA) total of 14.2 suggests it is not as if luck is conspiring against them, either.  

The sky is often darkest before the break of dawn, but the example of Stoke City shows what can happen to once solid top flight clubs.   As my son-in-law and other friends are season ticket holders, I hope they bounce back soon.

 

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