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Wrexham loss over £5m

Wrexham lost over £5m when they won promotion last year although turnover was up by 75 per cent.  There appear to have been substantial cash injections by the Hollywood owners: https://www.wrexham.com/news/turnover-up-75-as-wrexham-afc-say-losses-shouldnt-be-repeated-as-payroll-nears-7m-249336.html

It means co-owners Ryan Reynolds and Rob McElhenney oversaw a loss of a little over £8m in their first full two seasons at the helm.

An increase in the wage bill during the 2022-23 title-winning season partly explains the increased losses, as total salaries rose from £4.05m the previous year to £6.9m.

Among the income streams that rose significantly were retail, which brought in £3.4m compared to £1.3m in the 2021-22 campaign.   Sponsorship and advertising also rose sharply to £1.88m (up from £1.05m), while football revenue almost tripled to £1.3m (from £531,000) in 2022-23. The latter increase can largely be attributed to Wrexham’s run in the FA Cup.

Wrexham’s attempts to build a global support base through the documentary Welcome to Wrexham, which first aired in autumn 2022, is reflected by breaking down total revenue into UK and rest of the world.  In the last financial year, Wrexham banked £7.841m from the UK and £2.58m from the rest of the world. The overseas figure represented a huge increase from £657,000 in 2021-22.

Lucrative sponsorship contracts with United Airlines and SToK Coffee Brew are expected to nudge total revenue over £20m for the financial year to June 30 this year.   The average for a League Two club is around £5m.


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