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The Rotherham paradox

It wouldn’t be unfair to say that Rotherham has had its economic and social challenges since the decline of the steel industry.   It is very much in the shadow of a more vibrant Sheffield.

‘Rotherham has been ranked the unhappiest place to live in England according to a survey. Rightmove asked 21,000 people to complete a study based on their overall happiness with their area and what makes a place feel like home. Out of 221 cities, towns and villages surveyed, Rotherham came bottom of the list.’

Many years back after seeing Charlton play an early kick off at Huddersfield, some of us went over to see Brighton play at Millmoor, Rotherham United’s then ground.   I thought it was a typical old style Third Division North ground, atmospheric but not 21st century.

Now the Millers have a smart new stadium, the New York Stadium (actually named after a local area), but they keep yo yoing between the Championship and League One, although the training ground is a swamp and apparently frequently under water. They have been relegated in four of the last eight seasons, owner Tony Stewart refusing to splash the cash and put the club into debt.

Stewart owns a local lighting manufacturing firm.

Former supremo Matt Taylor missed all his summer transfer targets and ended up signing players who were too old or injury prone to attract interest elsewhere.

They might be better off trying to consolidate in League One, taking advantage of not paying Championship wages to improve the infrastructure.  A decent training ground is a key to success.

Match day attendances are a constraint: the record at the new stadium was 11,758 against local rivals Sheffield United in 2013.

However, the owner and the fans will expect them to compete so they could well be in the running for promotion.

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