The Friedkin Group (TFG) has already started to look at what life will be like at Everton’s new stadium at Bramley-Moore Dock next season.
To be frank, TFG would not be interested in buying the
Premier League side if they were not moving into a new, 53,000-seat venue but
Everton’s waterfront property will only transform the club’s fortunes if their
owner can really maximise its benefits. And that means turning it into an asset
that is used every day, not once a fortnight.
With that in mind, TFG is looking to increase the club’s
footprint at the docklands site, most likely by buying the land around Nelson
Dock, which is immediately to the south of Bramley-Moore Dock, to create more
space for the type of entertainment and leisure offering any venue-operator
must provide these days to make the sums add up.
There are also whispers — and that is all they are at
present — that TFG might want to increase the stadium’s capacity at some
point, which will not be easy given the tight constraints of the site and the
design of the £750million building. There is, however, some scope to expand the
stadium’s east side but only if there is genuine demand for it, as it would not
be cheap.
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