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Liverpool losses are a blip

It probably came as something of a surprise last week when the club announced a massive loss for the 2023/24 season, though this did reflect results on the pitch, as they only played in the Europa League, where they reached the quarter-finals, as opposed to the far more lucrative Champions League.

They finished third in the Premier League, two places better than the previous season, while they won some silverware after beating Chelsea in the Carabao Cup final, though they were eliminated in the FA Cup quarter-finals by Manchester United.

Liverpool’s pre-tax loss significantly widened from £9m to £57m, which is not only the largest under FSG, but is actually the club’s highest ever.  Despite missing out on the Champions League, Liverpool still managed to increase revenue by £20m (3%) from £594m to £614m, a new club record, though profit from player sales fell £12m from £34m to £22m.  However, there was steep growth in operating expenses, which shot up £52m (8%) from £632m to £684m, while net interest payable more than doubled from £4.5m to £9.4m.

Liverpool have now posted losses two years in a row, which is a bit of a blow to their previous record of financial sustainability, e.g. outside the COVID-impacted seasons, they were profitable in six out of seven seasons. Indeed, in the five years up to 2018/19, they had managed to generate nearly a quarter of a billion of profits.

Revenue

Liverpool’s £81m revenue growth in the last five years has been outpaced by Manchester City £180m and especially Arsenal, who are up by £219m (55%). As a result, the North London club had almost exactly the same revenue as the Reds last season.

Liverpool’s £614m revenue (just) remains the third highest in England, albeit around £100m below Manchester City’s £715m and nearly £50m less than Manchester United.   They are in turn well ahead of Tottenham £529m and Chelsea £469m. In other words, in revenue terms, there is a degree of competitive imbalance even within the Big Six, though this is partly dependent on which clubs qualify for the Champions League.

Commercial is actually the club’s biggest revenue source with 50%, followed by broadcasting 33%, while match day only accounts for 17%.  Liverpool’s £120m (64%) growth in commercial revenue in the last five years is the best in the Premier League, along with Tottenham, just ahead of Manchester City £118m and Arsenal £107m.

Europe

As a result of only playing in the Europa League, Liverpool saw a drop in broadcasting, which fell £38m (16%) from £242m to £204m.  However, this was more than compensated by growth in both commercial, up £36m (13%) from £272m to £308m, and match day, up £22m (27%) from £80m to £102m. Both these revenue streams established new club highs. 

Normal service has been resumed this season, as Liverpool have returned to the Champions League in some style. They topped the league phase, winning seven out of eight games, which has earned them €98m to date (participation fee €18.6m, prize money €38.2m and the new value pillar €41.3m).

Europe has been an important driver of Liverpool’s revenue growth with an impressive €399m earned in the last five years, only surpassed by Manchester City’s €567m, but more than every other English club.

Although a loss is rarely good news, especially if it’s as much as £57m, Liverpool’s deficit is actually only mid-table in the Premier League, where nearly half of the clubs lost more than £50m, led by Manchester United’s awful £131m.

Another factor in Liverpool’s large loss was a relatively small profit from player sales, which decreased from £34m to £22m. This may be lower than many had anticipated, after a couple of sizeable sales to Saudi Arabian clubs, with Fabinho moving to Al-Ittihad and Jordan Henderson to Al-Ettifaq.  However, some big names left for free, including Roberto Firmino to Al Ahli, Naby Keita to Werder Bremen, James Milner to Brighton and Alex Oxlade-Chamberlain to Besiktas, so Liverpool might have had to book a loss on these deals.

Like all clubs, Liverpool were hit hard by COVID, which the authoritative Swiss Ramble estimates cost them £114m in lost revenue, split between £27m in 2019/20 and £87m in 2020/21, largely from match day, as many games were played behind closed doors without fans.

The Anfield Road redevelopment increased capacity by 7,000 seats to around 61,000 at an estimated cost of £90m. The cost was more than expected after the previous contractor, Buckingham Group, entered administration, which led to a delay in the planned opening.  As the Anfield Road expansion was only completed during 2023/24, there should be further growth this season, especially as they already have five guaranteed home games in the Champions League.

Wages

Liverpool’s wage bill rose £13m (4%) from £373m to £386m, another club record, which means that this has increased by 85% (£178m) in the last seven years.  Given that they only played in the Europa League, last season’s increase was a little surprising, though it was probably driven by a raft of contract extensions, including Kostas Tsimikas, Conor Bradley and Ben Doak, while some bonuses for Champions League qualification may have been paid in the 2023/24 accounting period.

Liverpool’s £386m wages are the second highest in the Premier League, only behind Manchester City’s £413m, though they have overtaken Manchester United £365m. They also pay more than Chelsea £338m, Arsenal £328m, Aston Villa £256m and Tottenham £222m.

Liverpool’s other expenses shot up £30m (22%) from £137m to £167m, which means that this cost category has increased by £67m (68%) in just five years.  Like other clubs, they have been hit by high inflation, e.g. the price of utilities has doubled, while match day costs have grown by 80%.

Debt and funding

Liverpool’s gross financial debt increased by £117m from £197m to £314m, as the owner loan rose £127m from £71m to £199m in order to fund the stadium expansion work, while the bank loan fell £10m from £125m to £116m. This means that gross debt has nearly doubled in the last two years.

However, even after this growth, Liverpool’s £314m debt is miles below Tottenham £851m (new stadium funding), Everton £792m (new stadium and player recruitment) and Manchester United £547m (still paying for the privilege of having the Glazers as owners).

In the last 10 years most of Liverpool’s £1.1 bln available cash has been sourced from the club’s own operations with £813m, which underlines the club’s devotion to a sustainable model. An additional £252m has come from loans, £199 from the owners and £53m from the bank, but many of their rivals have taken on even more debt to fund their expenditure.

Unlike the well-publicised issues that many clubs have with the Premier League’s Profitability and Sustainability rules, not least the one on the other side of Stanley Park, Liverpool have absolutely no problems with Financial Fair Play (FFP).

Even though Liverpool posted a large £57m loss last season, this can be considered a bit of a blip, driven by only qualifying for the Europa League, and there was plenty of good news in these results, including record revenue and new highs for commercial and match day.  This season’s figures should be better, following the return to the Champions League and the likelihood of winning the Premier League, though improved profits from player sales would be beneficial.

 

 

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