American investors have not always had an easy life in English football. From Manchester United to Arsenal to Chelsea, US owners have often been the target of fan protests. Even now, “Glazers out” still rings around Old Trafford.
But on the pitch, clubs led by Americans are in the
ascendence. Liverpool, owned by Fenway Sports Group, won the Premier
League, pipping runners up Arsenal (part of the Kroenke family’s sporting
empire).
Leeds and Burnley both fought it out for the league
title tin the Championship. Leeds is owned by San Francisco-based 49ers
Enterprises, Burnley by ALK Capital. Their promotion will bring the number of
clubs in the top flight with US shareholders to at least 12, depending on who
joins them via the play-offs.
Then there’s League One, where Birmingham City are rounding
up a record-breaking season in which they notched up 105 points with one game
to go and won 43 games across all competitions. It should not come as a big
surprise — the club’s hedge fund owner Knighthead Capital has also shattered
spending records along the way. Wrexham, owned by the Hollywood actor duo
of Rob McElhenney and Ryan Reynolds, are also going up.
And there are still US hopefuls in the FA Cup final (Crystal
Palace), in the Champions League (Arsenal and Inter Milan), the Europa League
(Manchester United) and the Europa Conference (Chelsea and Fiorentina).
Is it purely coincidence? Quite possibly. US investors have
been flooding into European football for several years, meaning American-backed
clubs are simply more likely to win because there are more of them.
New ownership is also a moment to bring in operational
change. We may be seeing the fruits of those endeavours ripen, as clubs get
slicker on transfers and bring in more data analytics.
But there’s another possible reason for the rising American
tide. US sports have long operated under strict spending rules — either via a
luxury tax or hard spending caps. That requires a lot of discipline, a rigorous
grasp of the numbers, and a business plan that stretches several years into the
future.
So as the Premier League and Uefa enforce tighter financial
regulation across football, it stands to reason that those with experience in
balancing budgets could gain an advantage over time. Liverpool’s owners have
years of experience running the Boston Red Sox baseball franchise, while the
Kroenkes have enjoyed success with the Denver Nuggets in the NBA and the Los
Angeles Rams NFL team.
Elsewhere, there’s much talk about the end of US
hegemony. The trend in football appears to be moving in the opposite direction.
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