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Liverpool chairman claims a billion followers

The Times carried a long interview with Liverpool chairman Tom Werner yesterday.

He noted that NBC recently said 12 Premier League matches this season boasted audiences of more than a million, with English and Spanish fans across the NBC platforms consuming 17.14 billion minutes of coverage across the campaign. Liverpool are at the forefront of that growth.

“We are very aware of the global power of Liverpool,” Werner says. “The club’s reach around the world is by far the strongest in the Premier League. We’re the only Premier League club to surpass 500million views on television [by March 2025 from August last season]. Last season on social media we generated 1.7 billion engagements. That’s not unique engagements, but it’s still a huge number."

“Many Americans still don’t appreciate the global power of football. But we think there could now be as many as a billion people around the world who follow Liverpool. There is a special connection with the fans. You feel it at the games at Anfield, when they start to sing You’ll Never Walk Alone. It’s deep and emotional.”


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