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No naming rights deal for London Stadium

A naming rights deal for the London Stadium looks as elusive as ever after venue chiefs admitted there was “a significant risk” that no sponsor will be found before 2028.

The owners of the stadium, which is occupied by West Ham United for most of the year, have been unable to secure a deal to reduce the venue’s losses despite previously claiming one was imminent.

The risk of a continuing failure is spelt out in the draft annual report of the London Legacy Development Corporation (LLDC), which owned the stadium until March, when it transferred to be directly under the Greater London Authority.

Meanwhile, West Ham are still in a dispute with the London Stadium owners over who should pick up the costs of staging matches involving their Women’s Super League (WSL) team.

The club’s 2013 concession agreement to use the stadium — labelled as the “deal of the century” by one London Assembly member — makes the venue’s owners responsible for paying costs such as stewarding, security and electricity, which are thought to be about £100,000 for a Premier League match.

West Ham are understood to have offered to pay some of the costs for staging a WSL match there — and make a financial loss in doing so — but that offer has not been accepted by the London Stadium.

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