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Rapper takes stake in Swansea

American rapper Snoop Dogg is the latest celebrity to join the ownership group of an English Football League (EFL) club by investing in Championship side Swansea City.   The Abertawe club confirmed the 53-year-old’s investment on Thursday.

Snoop Dogg was involved with Swansea’s kit launch earlier this week, appearing in a social media post wearing the team’s home jersey for the 2025-26 season.

“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he said in a club statement.  The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.  I’m proud to be part of Swansea City.”

Swanseaare owned by Americans Andy Coleman, Brett Cravatt and Jason Cohen through Swansea Football LLC.

The ownership group added: “Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.

“During our conversations Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him. We are delighted that putting on a Swansea shirt has proven to be that right fit.”

Snoop Dogg is the second prominent person to buy a stake in Swansea after six-time Champions League winner Luka Modric was announced as a co-owner in April. The 39-year-old joined Italian club Milan earlier this week, bringing an end to a 13-year tenure with Real Madrid.

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