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Atletico reach concerts deal

Atletico Madrid have reached a 10-year strategic agreement with entertainment company Live Nation to stage concerts at their Metropolitano home ground, The Athletic has revealed.

It comes at a time when city rivals Real Madrid have seen their own plans to hold concerts at their refurbished Santiago Bernabeu stadium curtailed by complaints and legal disputes over noise pollution regulations.

Under Atletico’s new deal, between 15 and 20 concerts are expected to be held each year at the Metropolitano, all during the off-season months when there are no competitive club fixtures.  The agreement also includes the option of an extension beyond its 10-year term and is expected to be announced officially in the coming hours.

The plan is to use not only the stadium itself but also a new smaller arena that is due to be built alongside it, as well as an existing fan zone just outside the ground, which already has a stage.

According to industry sources, Atletico expect to receive up to €1million (£860,000; $1.1m) in net revenue per concert.   Revenue from non-sporting events stood at €22million in Atletico’s most recent annual budget, excluding concert ticketing, which has not previously been a revenue stream for the club.

Real Madrid’s Bernabeu stadium hosted 16 concerts during the summer of 2024 before complaints from local residents over excessive noise became a legal battle and forced the suspension of further concerts.

More recently, Madrid’s provincial court upheld the club’s appeals and ruled that responsibility for the noise lay with the concert promoters rather than Real Madrid. That decision has since been appealed by a Bernabeu residents’ association before Spain’s Supreme Court.

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