Tottenham Hotspur, who epitomise the trend, have staged 29 concerts at their plush home in the last two years, with Beyonce, Lady Gaga and Jay Z among those to take over a stadium opened in 2019. Liverpool have also shown an increasing willingness to repurpose Anfield. The last two summers have seen concerts staged over eight nights, hosting Bruce Springsteen, Dua Lipa and the Foo Fighters. None of this is new to Manchester City, either. Aside from the years that have brought redevelopment work to the Etihad Stadium, concert season has become part of the club’s development strategy, with artists such as Ed Sheeran, Coldplay and One Direction among their guests. Arsenal are another to have dipped their toe into those waters, along with Newcastle United, Aston Villa, Sunderland and Ipswich Town. Almost half of the Premier League’s 20 clubs have staged at least one concert in the last three years. “The clubs have to sweat this capital asset,” Ian Nuttall, sports and enter...