Ed Woodward, Manchester United’s former executive vice-chair, claimed to analysts in 2018 that the team’s “playing performance doesn’t really have a meaningful impact on what we can do on the commercial side of the business”. United’s ongoing struggles on the pitch since then are bringing that assertion into question. After increasing its commercial revenues by a total of just 10 per cent over the past six seasons, the club has been leapfrogged by its two biggest rivals, Manchester City and Liverpool, which between them have won nine out of the previous 12 Premier League titles since United’s last triumph in 2013. Even after a 15th-place finish last year, and a failure to qualify for the lucrative Champions League, United’s commercial revenues remain commensurate with the most successful clubs in world football. Andy Green, finance director at Manchester United Supporters Trust and head of investment at private equity firm Rockpool Investments, warned the Financial Times tha...