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Deloitte forecast £210m boost for Sky Blues

The latest Deloitte report on football finance calculates the benefits of promotion to the Football League.

'Coventry City, Ipswich Town and Hull City earned promotion to the Premier League for the 2026/27 season. Following their return to the top-flight after a 25-year absence, Coventry City can expect a revenue uplift of at least £210m across the next three seasons, based on projected increases in matchday, broadcast and commercial revenue.

The other club that secured automatic promotion, Ipswich Town, may anticipate a minimum boost of £170m – this figure is comparatively lower as they were in receipt of parachute payments during the 2025/26 season, following their relegation from the Premier League in 2024/25. These figures could rise to £365m and £325m respectively, should both clubs avoid relegation after their first season in the Premier League.

Amidst the controversy surrounding this year’s play-offs, Hull City ultimately defeated Middlesbrough in the final at Wembley to secure the final promotion place. As they were not in receipt of parachute payments during the 2025/26 season, they should expect to see uplifts similar to those of Coventry City.

The 2025/26 season bucked the recent trend of all three teams going straight back down. Although Burnley were relegated, Leeds United secured a 14th place finish, whilst 2024/25 play-off winners Sunderland became only the fifth promoted club to qualify for Europe through league position in their first season back in the Premier League, following their 7th place finish.

Should any of the clubs promoted for 2026/27 follow in Sunderland’s footsteps, they can expect returns far beyond the uplifts stated above.'


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